Built by people who've been in your shoes.
Jay Shah
Founder & CEO
At Meta, I worked on ad systems operating at billions in monthly spend as platforms evolved toward automation and AI-native decisioning. Running millions in agency spend later only reinforced the same truth.
Marketing is entering an era where creatives are no longer just seen by humans. They are interpreted, ranked, and scaled by AI.
10X was built for this shift: an AI-native creative system designed for modern performance platforms.
Board of Advisors
Brian Bowman
Former CEO, Consumer Acquisition
Managed $3.5B+ in paid social and pioneered the creative testing frameworks that shaped modern performance marketing.
Jennifer Kattula
GM & CMO, Microsoft Advertising
Championing AI-driven marketing at global scale, redefining how brands combine creativity, data, and performance.
Vatsal Mehta
Former VP, Meta | Investor
Lead partnerships and engineering systems at Meta that empower brands to integrate data, tech, and creative for growth.
Let AI handle the grunt work.
You focus on what matters.
Free up your team to do what they're actually good at.